top of page
BBC X POET
Powering a Better Tomorrow, One Frame at a Time
How corn could power your commute
Figment Animations partnered with BBC Storyworks and POET for a campaign showcasing the versatility and benefits of renewable energy. The team used 2D animation to highlight the various ways the corn plant can be processed into bioethanol, biodiesel, cosmetics, sanitizers, and more. The campaign was a huge success, providing POET with a massive boost in website traffic and proving that a fun and direct approach to education can be highly effective.
bottom of page