Our latest project in collaboration with Virgin Atlantic creatively explores the company's new branding guide. The challenge proposed was to deliver a succinct animated video to walk the viewer through the 'do's and don'ts' of Virgin Atlantics refreshed branding assets.
Using a designers workspace as our environment we follow our lead character, the Virgin A350 airplane, through an array of compositional and typographic landscapes. Working closely with Virgin to correctly highlight the various branding rules we endeavoured to maintain a priority to clarity. It was a then a pleasure to have full reign to use Virgin Atlantics eye popping colour palette and typeface to create a video that both feels fresh and clean but has a sense of the handmade injected in for good measure.